Customers can receive a welcome bonus for switching to first direct from 7 May 2024.
Retail bank, first direct, has once again launched its £175 switching incentive for those using the Current Account Switch Service (CASS) to move to its 1st Account.
The offer was last launched in late March and proved popular following a significant take-up of the deal.
“We want to reward customers for choosing to bank with us, which is why we are bringing back our popular £175 incentive,” explained Chris Pitt, CEO of first direct.
“The offer will only be around for a limited time only, so we’d encourage people to make the most of it while it’s available,” he continued.
Switching criteria
Those wishing to receive the bonus must use the CASS to switch their account over from a participating provider.
This includes moving over at least two direct debits or standing orders and depositing a minimum of £1,000 within 30 days of opening the account.
Additionally, within this timeframe, you must register and log onto first direct’s online banking service.
Furthermore, keep in mind this latest relaunch has the extra requirement of having to use your debit card at least five times within the same 30-day window.
Note, this offer is only open to new customers, so you won’t be eligible if you’ve held any account with first direct or a current account with its parent company, HSBC, on or after 1 January 2018.