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A regular fixture in the top three in in this category over recent years, first direct took the title of “Current Account Provider of the Year” at the Moneyfactscompare.co.uk Awards 2026, repeating its win from 2025. This year, first direct came out ahead of many high street banks and well-known brands, cementing its position as one of the major names in the UK banking market.

The branchless bank has proved to be consistently popular among consumers, indicating that its banking products and services are to a high standard and meet its customers’ needs. For example, one of the reasons why first direct may have appealed to consumers is the competitive switching bonus it has offered on its current account over the past year.

Quick overview of First Direct

First Direct is a UK-based digital and telephone-only bank, operating as a division of HSBC UK with around 1.9 million customers. Founded in 1989, it operates without high-street branches, offering 24/7, 365-day support via app, online, and telephone with human agents. It is known for high customer service ratings and no-fee, foreign-currency debit card usage

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