Winner Spotlight

Winning the First-Time Mortgage Buyers’ Choice award for the third year in a row means the world to us, and it’s all thanks to you. Your feedback helps us understand what truly matters as you take those exciting first steps into homeownership, and we’re so grateful you chose to share it.

We’re also incredibly proud of the ISA Provider of the Year commendation. Knowing that our savings products are helping you make the most of your tax free allowance is a reward in itself.

More than 200,000 of you took the time to tell us how we’re doing, and we can’t thank you enough. Your voices shape what we do every day, and this recognition is just as much yours as it is ours.

West Brom Building Society underlined its dominance in this category after it took the title of “First-Time Mortgages Buyers’ Choice” at the Moneyfactscompare.co.uk Awards for the third year in a row. The lender had one of the biggest leads in average score over its rivals, which included several well-known building societies and some major banks.

Many lenders have been making positive steps to help those wanting to get on the property ladder this year, but West Brom Building Society’s service and its range of products clearly impressed the consumers we surveyed. Even though mortgage rates have eased over the past year, affordability and the ability to save up a sufficient deposit continue to pose a challenge for many would-be buyers. So lenders such as West Brom Building Society have an important role to play in helping individuals achieve their homeownership goals.